Directory | Innovations in Communications
Home
Magazine
Current Issue
All Issues
Subjects
Editorial
(303)
Mail & Door Drops
(665)
Online & Digital
(1154)
Outdoor & Events
(598)
Integrated
(625)
Innovation
(142)
Broadcast, Press & Inserts
(177)
Mobile
(33)
Menu
Switch to latest issue
Issue 62, March 2022
Issue 61, December 2021
Issue 60, September 2021
Issue 59, June 2021
Issue 58, March 2021
Issue 57, December 2020
Issue 56, September 2020
Issue 55, June 2020
Issue 54, March 2020
Issue 53, December 2019
Issue 52, September 2019
Issue 51, June 2019
Issue 50, March 2019
Issue 49, December 2018
Issue 48, September 2018
Issue 47, June 2018
Issue 46, March 2018
Issue 45, December 2017
Issue 44, September 2017
Issue 43, June 2017
Issue 42, March 2017
Issue 41, December 2016
Issue 40, September 2016
Issue 39, June 2016
Issue 38, March 2016
Issue 37, December 2015
Issue 36, September 2015
Issue 35, June 2015
Issue 34, March 2015
Issue 33, December 2014
Issue 32, September 2014
Issue 31, June 2014
Issue 30, March 2014
Issue 29, December 2013
Issue 28, September 2013
Issue 27, June 2013
Issue 26, March 2013
Issue 25, December 2012
Issue 24, September 2012
Issue 23, June 2012
Issue 22, March 2012
Issue 21, December 2011
Issue 20, September 2011
Issue 19, June 2011
Issue 18, March 2011
Issue 17, December 2010
Issue 16, September 2010
Issue 15, June 2010
Issue 14, March 2010
Issue 13, December 2009
Issue 12, September 2009
Issue 11, June 2009
Issue 10, March 2009
Issue 9, December 2008
Issue 8, September 2008
Issue 7, June 2008
Issue 6, March 2008
Issue 5, December 2007
Issue 4, September 2007
Issue 3, June 2007
Issue 2, March 2007
Issue 1, December 2006
Current Issue 28
September 2013
The Danish Direct Marketing Awards 2013
Newsjacking
The view from Cannes
From the pulpit
Mail & Door Drops
Birthday book of messages
Giovanni+Draftfcb
Known for its close relationship with its customers, Brazilian supermarket chain Pão de Açúcar, wanted to celebrate its customers birthdays in a memorable fashion.
Book of Sound
DM9Rio
DM9Rio was asked to create a piece of communication for sound production company Capitão Musical to be sent to creative directors in ad agencies.
DM within a DM
Clemenger BBDO Melbourne
With the boom in online sales, Australia Post’s packaging sales should have been booming too.
Mailbooks for Good
BMF Sydney
Books were society’s most basic tool to share literacy and culture. But many people across the world simply did not have access to them.
Missing Kids Stamps
Lowe Roche
The Missing Children’s Network is one Canada’s leading child safety organisations, focused on preventing child abduction and exploitation. Part of their mission is to publicise the names and images of missing children in the ongoing hope of reuniting families.
The Rhino Stamp Project
TBWA\Hunt Lascaris
There were just 29,000 rhinos left in the world. South Africa was home to 75% of them.
Vodafone Chocolate Mailer
OgilvyOne Worldwide Mumbai
India and the UK are the only two countries in the world where, if you want to change your mobile service operator, you have to contact your existing service provider to get a Porting Authority Code, which is then shown to the new provider, who can proceed to port your number across.
We are growing
Imago advertising agency
Atlantic Grupa was one of the largest food companies in South-Eastern Europe. Despite challenging times, organic growth plus a series of successful acquisitions had led to a year of substantial gains.
A fortune cookie that changes lives
Giovanni+Draftfcb
Pão de Açúcar, a premium Brazilian supermarket chain was tasked with developing an action with its clients birthdays as the focus.
Blister
Draftfcb Mexico
Autoestrene is Banorte's auto loan, and with its benefits, it offers its customers the opportunity to own a brand new car.
Canadian CEO Olympic Invite
Leo Burnett, Toronto
An invitation was created for Canada’s business elite to the 2013 Winter Olympic Games in Sochi, Russia, from Bell and Air Canada.
Cook Without the Book
Leo Burnett, Toronto
Every year, Leo Burnett creates a holiday gift for their clients and industry partners that goes beyond a nicely designed card.
Fragrance Pairs
Wirz BBDO
Marionnaud is one of Europe’s biggest perfume retail chains. In 2012, the brand celebrated its tenth anniversary in Switzerland.
Good Habit
GuihenJones
When phdcreative – a well-known and respected independent retail communications specialist – decided to rename as GuihenJones, they needed to get their new name, new look and new website out to current clients, potential clients and the industry at large.
Personal Extinction Prevention Book
Y&R Dubai
Land Rover wanted to give their existing and prospective customers something which they would keep, something which would encourage the adventurous spirit of Land Rover owners and be of practical use.
The One Card
Leo Burnett, Toronto
The office greeting cards ran out. It was time for a new one.
Token
Draftfcb Mexico
A new technology has arrived to make Internet transactions in Banorte, that’s the reason to change the old token because it’s going to expire soon.
Online & Digital
#zerofollowers
Leo Burnett Frankfurt
The Abarth brand with its distinctive scorpion emblem was rooted in motor racing and high performance. It was founded by racing driver Carlo Abarth, who lived to race and win.
Dove Photoshop Action
OgilvyOne/Ogilvy & Mather Toronto
Dove wanted to increase brand affinity by building on its ‘Real Beauty’ campaign.
Fries Heist
Leo Burnett Manila
Everyone loves McDonald’s French fries. They even love other people’s fries. These are sentiments McDonald’s played up through its fries advertising.
Hemingway Status Hijacker
Ogilvy & Mather Chicago
Membership of the Ernest Hemingway Foundation of Oak Park had fallen off, particularly among young people.
Inmessionante
BBDO Argentina
Pepsi had a global sponsorship with the Argentinian football superstar Lionel Messi. The problem was the agreement did not allow them to use Messi himself in their home market.
Make More Of Your Garden
LIDA
A garden can be the perfect summer hideaway. But sadly, many are jungle-like spaces used to store the lawnmower, dry clothes and hide old junk. According to recent research, 1 in 5 Brits never set foot in their garden.
Run The Village
Duval Guillaume
Napoleon Games was the market leader in Gambling Entertainment in Belgium with more than 20 gambling lounges dotted around the country.
See how easily freaks can take over your life
Duval Guillaume
Febelfin is the Federation of Belgian Financial Services companies. They represent the industry to consumers by providing information, comment and counsel.
SoundScript
DM9Rio
Silence, a sound production company in Brazil, wanted to reinforce its relationship with some of the most important agencies in the country.
The #DomiCopter
Big Communications
With Domino’s social presence stalling, Bigworked together with T + Biscuits to find an innovative way of re-engaging Domino’s UK fans and followers with the brand.
The Feed
R/GA London
In the intensely competitive editorial photography market, Getty Images had lost saliency. The task was not just to try to make Getty Images relevant to media organisations but to get them top of mind.
The Hungry-Me Generator
BBDO Proximity Duesseldorf GmbH
Snickers had been running a successful above-the-line campaign around the theme “You’re not you when you’re hungry.” The brief was to amplify the idea in digital media.
The Producer's Mixtape
CP+B
CP+B wanted to help the industry make the Internet a better place by preventing bad work from happening.
Classicals Behind The Classics
Artplan
The purpose of the campaign was to increase the audience of the Brazilian Symphony Orchestra.
Flavour Fusion
Wunderman Sydney
Pringles crisps are so well-known for their fun brand personality, high quality product, unique packaging and good flavour range, that they were one of the first FMCG brands in Australia to reach 1 million fans on Facebook.
Go Europe
Publics Conseil/Marcel
People are reluctant to use their mobile phones when abroad because they don't know how much it will cost.
James Ready Cover Photo Swap
Leo Burnett, Toronto
The aim was to use James Ready's current drinkers to help attract new drinkers.
Mobilizing the 12th man
Memac Ogilvy Label Tunisia/Ogilvy/Action Tunisia
2 years after the Arab Spring, tension amongst the Tunisians remained.
SPA sparkles up your lunch
?Publicis Brussels
The same sandwich every day, at the same time, in the same local snack bar… Everyone quickly sinks into a routine. But what if a little sparkle was injected into all that?
Outdoor & Events
(Cigarette Butts) that make you want to pick up
Grey Tokyo
The Reflection Project is a non-profit organisation in Japan which is dedicated to raising awareness for environmental protection.
Cloud 9
Grey Melbourne
Cloud 9 Frozen Yoghurt was a new, indulgent super premium frozen yoghurt dessert.
Grupo TEDx
Ogilvy & Mather Argentina
TEDx Talks and events were planned and put on independently of TED Conferences on a community-by-community basis.
Mercedes Smart “The Unexpected Test Drive”
BBDO Moscow
Most illegally parked cars in Moscow are picked-up during the weekend shopping. Once car-less, drivers go through a real ordeal – exorbitant, hours long cab rides through Moscow’s traffic, in order to get back their cars.
Pillow Book
JWT Brazil
They wanted to attract young consumers. Therefore, they focused their energy on students. Working on the premise that they study a lot and sleep little, they created a pillow notebook.
SAY IT WITH CHOCOLATE
OgilvyAction Kuala Lumpur, Malaysia
Chocolate was often an impulse purchase and brands had constantly sought ways to talk to shoppers in-store to get them to pick up their products on the spot.
Skoda in-car hostel
Proximity Moscow (BBDO Russia)
For many young Russians, buying their first car was more affordable than ever.
The Idea Auction: Ideas That Cannot Wait For A Brief
Draftfcb Spain
Draftfcb Spain wanted to demonstrate Product to potential clients how innovative and creative they could be as an agency.
The melting machine
BBDO Argentina
Summer in the city was tough for those who were unable to get away for the holidays.
The World’s First Really Live Pig Feed
Elvis Communications
Compassion in World Farming aimed to replace cruel factory farming with higher welfare free-range farming.
Another bad driver
Publicis Conseil
Bad drivers cost people a lot. There is a strong, shared feeling of having to pay more for insurance premiums because of other people's poor driving behaviour.
Before and after
10 advertising
Kyalin is a diet brand. For years now, they had been creating campaigns that focussed on the fact that Kyalin worked with coaches that helped you lose weight. So they wanted to do something extra for the coaches.
Handvertising
Grabarz & Partner
Spectacular guerrilla promotion: at the Hamburg Marathon, Grabarz & Partner made use of an unusual tool to publicise the ‘Antivirus’ disinfectant: people’s hands.
MASP Comics
DDB Brasil
The story behind a painting can be as fascinating as the painting itself. That's what the ad and poster campaign created by DDB Brasil for MASP's (São Paulo Museum of Art) guided tours shows.
Mobilizing the 12th man
Memac Ogilvy Label Tunisia/Ogilvy/Action Tunisia
2 years after the Arab Spring, tension amongst the Tunisians remained.
Repackaging Help
Leo Burnett, Toronto
For 16 years Raising The Roof had been selling hats to raise money for the homeless.
Solar Ad Charger
Giovanni + Draftfcb
Nowadays, people can't live without mobile phones. But in the summer, people can't live without the beach either.
Terra VIP
DDB Brasil
To access the Internet and private contents on the Internet in public spaces requires more caution and twice as much attention from the users.
The Glad Tent
Alma
Glad has always been a brand that promises a stronger stand against waste, they were already innovating around 2 of the 3 R's: Reduce (by utilizing less plastic in their bags¬) and Recycle (by supporting recycling programs, like Keep America Beautiful and creating specialized products). But the question remained: how could they apply the 3rd R (Reuse) to their bags?
Integrated
Measure of Pleasure
OgilvyOne London
Newcomer brand Beyond Dark wanted a bigger bite of the UK’s dark chocolate market. The strategy was to try to make their little drops famous for ‘pleasure’.
Noiseboard
M&C Saatchi Group, Sydney
Noise International is a sound studio based in Sydney.
Pay With A Kiss
Lavender Sydney
Metro St James was a new café in central Sydney. In a ferociously competitive market, they needed an idea that would differentiate them from all the other coffee bars and help them build brand equity. Though they said they wanted a big idea, the budget was small.
Product launch
Pereira & O’Dell
The agency was tasked with introducing a premium olive oil which would appeal to chefs, food buyers and foodies who knew the value of the very highest quality extra virgin olive oils.
Stolen Phone Tour
EnergyBBDO Shanghai
There are many sources for people to find things to see and do in Shanghai but Time Out goes deeper than others, to reveal the hidden gems of the city.
Throw Another Steak on the barbie
BMF
Rather than barbecue steak, Australians were starting to grill seafood and chicken in summer.
Why wait until it’s too late?
Ogilvy & Mather Amsterdam
The Funeral Insurance Company DELA was a co-operative of three million members. Its heritage was as a company which not only believed in a dignified farewell for everyone but in people being there for each other.
Broadcast, Press & Inserts
Go Europe
Publics Conseil/Marcel
People are reluctant to use their mobile phones when abroad because they don't know how much it will cost.
Mobilizing the 12th man
Memac Ogilvy Label Tunisia/Ogilvy/Action Tunisia
2 years after the Arab Spring, tension amongst the Tunisians remained.
Mobile
Mobilizing the 12th man
Memac Ogilvy Label Tunisia/Ogilvy/Action Tunisia
2 years after the Arab Spring, tension amongst the Tunisians remained.