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Current Issue 34
March 2015

Mail & Door Drops
$HRED Colenso BBDO/Proximity New Zealand As part of BNZ's promise to help New Zealanders be good with money, the bank wanted to jolt people into tackling their biggest financial commitment – their home loan.
Big 5 not Big 4 23red Rhinos are under extreme threat from poaching. In fact, without help, they could be extinct by 2026. The Bad News Proximity Barcelona The mop was a Spanish invention, which made housework easier for millions of people. The Best of Ben & Graeme Annual 2015 Ben & Graeme After getting the chop from their comfy advertising behemoth, Ben & Graeme wanted to get their portfolio and their personalities in front of their favourite ad agencies. The Holiday Card That Delivers BBDO New York For their first-ever digital collaboration, Foot Locker and Jordan Brand wanted to create buzz and drive sales of Jordan products during the holiday season. The Trojan Evaluation Milk Go¨teborgs Auktionsverk was Gothenburg's largest auction house Welcome TrackR M&C Saatchi/Lida Sydney With the launch of NRMA Insurance's new 'NRMADE BETTER' brand positioning, the task was to welcome new customers No Tankers DM Rethink Canada There's no safe way to transport oil. Rainy invite MK Norway MK Norway was born in Bergen. The Concreted Magazine DM9DDB Telhanorte’s action encases decoration magazines inside a block of construction material. The Outstanding Christmas Card BBDO Belgium Sappi wanted to wish its customers a happy Christmas, with a beautiful Christmas card that emphasised their company values: amplifying your story with quality paper. Ticket For Speeding FCB Mexico The Challenge: Generate traffic on Reebok stores in the capital and thereby boost sales speeding new Reebok Z-Quick.
Online & Digital
20100 Different Pampers Commercials And Counting BBR Saatchi & Saatchi For more than a decade Huggies had enjoyed a significant market share lead and an advantage over Pampers in every key brand image parameter as well as in top-of-mind awareness. Drogba vs Messi Epic Food CP&B London When Turkish Airlines 'Widen Your World' campaign sent Kobe Bryant and Lionel Messi on a 'Selfie Shootout', the film clocked up over 137 million views. Dumb Ways to Die 2: The Games McCann Melbourne In 2012, 'Dumb Ways to Die' became one of the most popular public service announcements of all time. Invisible Runners F/Nazca Saatchi & Saatchi, Sao Paulo Mizuno was a sportswear company founded in Japan in 1906. Linkedin’s Creepy Side BBDO Belgium LinkedIn was known primarily as a professional business network. Online Rehab in Canada Eigen Fabrikaat The Canadian province of Alberta offered brilliant winter-sports vacations in breathtaking scenery. Photos for Life Isobar Poland In Poland cancer was still a taboo. But perhaps that would change if people knew that over 60% of cancer victims actually recover from the illness. Samsung Galaxy S5: ‘ALS ICE BUCKET CHALLENGE’ Cheil UK It was not easy for smartphones to differentiate in a market in which there were few real product variances. The Epic Driftmob Interone Hamburg To launch the 2 Series Coupe´, BMW wanted to test a digital-first strategy with a piece of dramatic content Tinnyvision Clemenger BBDO, Wellington 50,000 young Kiwis admitted to driving stoned. Track Tests M&C Saatchi London Britain has one of the busiest rail networks in the world. Visit Soon OgilvyOne London British Airways wanted to encourage more people in the UK to fly to Australia, one of their longest and most expensive flights. What are you made of? Grey Paris Far Cry 4 was a first-person shooter game in which every decision the player made changed the course of the game. A Year In Search (Google Zeitgeist 2014) R/GA London Google had lost a little of it's brand love in the last few years. Allianz Presents #SchoolRunStories Gravity Thinking Why would anyone engage with an insurance company, especially in social media? DXM Labworks Tribal Worldwide New York Tribal New York created a brand new digital campaign and mobile app for the Consumer Healthcare Products Association Live High Five Eigen Fabrikaat In September, KLM Netherlands (Home market sales office of KLM Royal Dutch Airlines) celebrates their sales campaign: the KLM World Deal Weeks. Moments Ogilvy & Mather Portugal Alzheimers was one of the more common forms of dementia, representing 50% to 70% of all cases. Santa Flies Coach 180LA is one of the world's largest full-service online travel sites The Electric Bike Banner MRM//McCann Stockholm Vattenfall is always striving to help people reduce their energy consumption. We were in Castelao, without being in Castelao Proximity Colombia Visa was an oficial sponsor of the world cup, Brasil 2014 Winterlands AKQA London The twinkling of snowfall is forever mesmerising, whether it's outside your window or inside a snow globe. Young Black Alive DM9 Rio Amnesty International, in partnership with DM9Rio presents the campaign Young Black Alive. Your organs are surely the #greatestshare Story UK Tragically, the number of people waiting for transplants at any one time significantly outweighs the number of donors.
Outdoor & Events
Breast Cream Colenso BBDO/Proximity, Auckland The World Health Organisation estimate that 400,000 lives a year could be saved through the early detection and treatment of breast cancer. Flash Photo Posters Wunderman UK Retinablastoma was an aggressive cancer that attacked the eyes of very young children, sometimes from birth. NZdronie Whybin\TBWA Sydney New Zealand was a beautiful country. The Quick & Easy Room Makeover Leo Burnett, Toronto The problem In Canada was that most people believed redecorating a room required a major renovation, which was expensive and time consuming. Vending Machines Where They’re Needed Most BBDO New York Since its launch in 2010, "You're not you when you're hungry" had become a successful global campaign for Snickers. Hot or Not These Days Y&R Flamigel was a hydro-active gel that treated burn injuries and was the undisputed market leader in Belgium. Living History at Union Station VML Union Station, one of Kansas City's most history buildings was approaching it's 100th anniversary Teleclub Pay-TV, "No interruptions" Teleclub The Swiss pay TV channel Teleclub offered movies, TV shows and live sport events all of them without the interruption of commercial breaks. The 12 Hour Store Forsman & Bodenfors iZettle was a small Swedish company that helps small businesses take payments with a tablet or smartphone. The 12 Hour Store Forsman & Bodenfors iZettle was a small Swedish company that helps small businesses take payments with a tablet or smartphone. The Germanwings Corridor Targeting Grey Dusseldorf Germanwings a subsidiary of Lufthansa wanted a web special aimed at communicating flight offers in the digital space for the Christmas period 2014. The Haunted Poster Pool Stockholm Gröna Lund was Sweden's oldest amusement park and one of Stockholm's most popular tourist attractions. The Ultimate Cup Huckleberry Agency BYO Cup Day was a day where anyone in Australia could take anything to 7-Eleven and fill it with Slurpee.
Chasing Horizons Wieden + Kennedy Tokyo and Amsterdam Citizen launched its 2014 flagship model, the Eco-Drive Satellite Wave F100 at Baselworld2014. Infrequent Flyers McCann Melbourne Tigerair was a low-cost airline that served Australia, Singapore and South- East Asia. KLM #happytohelp DDB & Tribal Amsterdam KLM was proud of its exceptional levels of customer service and wanted to spread awareness of this beyond their traditional focus markets. Never Forget. To Vote. Edelman Deportivo Sveriges Socialdemokratiska Ungdomsfo¨rbund, or SSU, was a part of the Swedish Social Democratic Youth League. One Rand Man, a social experiment King James Group, Cape Town South Africans were some of the worst savers in the world. Project Waterless BBDO Malaysia Under the auspices of the United Nations Global Compact, Levi Strauss & Co was one of the founding signatories of the CEO Water Mandate The Bar That Jack Built Arnold Furnace/Red Agency With an explosion of new craft whiskey brands at one end of the shelf, and big-spending competitors at the other, Jack Daniel's was losing prominence. The National Cry For Help BBDO Belgium The Child Poverty Fund was founded to fight increasing child poverty in Belgium. Why? Why Not? GPY&R On the 23rd of September 2014, the world's leaders gathered in New York, to attend the United Nations Climate Summit. #MayhemSale Leo Burnett Chicago During the Allstate Sugar Bowl, Mayhem robbed the home of real-life couple Matt and Shannon Moskal and sold their belongings online at Call Her Name POLA In Japan, when women get married and have children, about 70% of those people were no longer called by their first name by their partners Expat Pet Program JWT Beirut The brief was to help BETA increase its adoption rate because its shelter was full and the adoption level was rather low. More than Meets the Eye II JWT London J. Walter Thompson London's latest campaign on behalf of the Army Recruiting Partnering Partnership Press Play to Give Edelman Deportivo Back in 1979, ABBA donated parts of their royalties for the song Chiquitita to UNICEF Urban Deer J. Walter Thompson London J. WALTER THOMPSON London created Canon Europe's biggest ever integrated consumer brand campaign. Warhol Spirit by Absolut Vodka Edelman Deportivo The Andy Warhol Edition is a limited edition of 4 million bottles with Andy Warhol's art on it.