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Current Issue 35
June 2015
Cannes Contenders 2015
Le Salon des Refusés
From the pulpit
Mail & Door Drops
No Tankers DM
Rethink Canada
The Dogwood Initiative was an environmental lobby group established in British Columbia to protect their state from the reckless and thoughtless exploitation of its oil and coal deposits.
Ruben Guthrie
George Patterson Y&R Sydney
In June 2015, distributors Madman and production company Scarlett Pictures released Australian actor/playwright Brendan Cowell's debut film 'Ruben Guthrie'.
Ticket For Speeding
FCB Mexico
Reebok wanted to generate traffic to their stores in the capital to boost sales of the new Reebok Z-Quick.
Trojan Mugs
George Patterson Y&R Sydney
This was not a new idea. The Greeks had tried it thousands of years earlier and it had worked for them.
Volkswagen Instant Off-Road Kit
Soho Square UAE
The new 2015 Volkswagen Touareg had not undergone many cosmetic changes.
World’s Smallest Screening Room
TBWA\Singapore
Airbnb was one of the most dynamic and exciting start-up companies in the world. It was present in over 190 countries and had over 1,000,000 listings globally.
Inclusive Watches
Bruketa&Zinic OM
The agency wanted to create a self-promotional project that is fun, creative and can also be used as a present for clients and partners.
Offline Gloves
Zaraguza
The goal was to fortify the relationship with clients.
The Magic Tape
Kolle Rebbe GmbH
The office supplies market was overloaded with unremarkable adhesive tapes – manufacturers had to fight for every inch of shelf-space.
The Weddinglope
Kolle Rebbe GmbH
Rosenthal needed to find and innovative way to deliver vouchers for tableware, the world’s first choice wedding gift.
Online & Digital
Big Game Blunder
BBDO New York
Durex Connect
Havas Worldwide London
Earth Hour was the perfect time to promote Durex.
Durovis Dive
LIDA
The New Land Rover Discovery Sport was revealed in September 2014.
Inside Abbey Road
Google Creative Lab
Google has a long history in creating the tools that made it easier for people to see and experience other cultures and landmarks around the world.
Magic Hour Shops
Perfect Fools, Stockholm
Peak Performance was a Swedish clothing company that had started in the 1980s with ski-wear but which had broadened out to become a brand that celebrated the great outdoors.
Free
Make The Move
OgilvyOne Athens
Lacta chocolate has long been positioned as the chocolate of love, the sweetness of its taste likened to the sensation of falling in love.
PEDIGREE® Found
Colenso BBDO
The fear of losing their dog was universal to all dog owners.
Free
Radiant Return
DDB Group Melbourne
The stakes couldn't have been higher for the Radiant brand.
Saving Aslan
Saatchi & Saatchi Italy
Denture adhesive was such a functional product, raising awareness and changing perceptions of Fixodent was always going to be challenging.
The Attention Test
ais London
The new Skoda Fabia was positioned globally as having 'Attention Stealing Design'.
The Dive
Leo Burnett Sydney
Samsung Electronics Australia wanted to launch the Samsung Gear VR, a new virtual reality headset, which was available for purchase as an accessory to the Samsung Galaxy Note 4.
The Last Shot
AKQA
Jordan Brand wanted to commemorate the 30th anniversary of the Air Jordan with an exhibition celebrating the feats of Michael Jordan, one of the greatest basketball players of all time.
The Weather Challenge
Del Campo Saatchi & Saatchi Madrid
Toyota were launching a new version of the Aygo, with a canvas sunroof.
Travel back to 1886 with PlayStation and Uber
Whybin\TBWA
In order to launch the game 'The Order: 1886', Sony PlayStation needed to connect with gaming journalists and bloggers and get them excited about yet another action game title.
Undercover AdWords
Cossette
Predator Watch was a division of Children of the Street Society, founded to try to eliminate child and youth sexual exploitation online.
Unskippable
The Martin Agency
Whiskas Catstacam
Clemenger BBDO, Sydney
Whiskas was known as the purple cat food brand but beyond that they were also the leading experts in cat behaviour and understanding. But no one knew this.
Anti-bacterial Red Packet
BBH China
During Chinese New Year, the red packet or "Hong Bao" was usually filled with cash and given to children as a blessing for happiness and prosperity in the year to come.
Eye Play the Piano
The University of Tsukuba's Special Needs Schools
Visually, audibly, and physically challenged people have limitations on expressing themselves freely.
Foot-Trade
F.biz
Have you ever imagined if your club jerseys price changed according to its performance on the field?
h2ofilter
Publicis Conseil
The task was to filter as many tweets as possible between March 20th and 22th, to collect donations for the children of Togo and draw attention to World Water Day.
HIV Secret
Y&R Israel
I am HIV-Positive and It's Not a Secret. In the summer of 2014 the social network "Secret" took Israel by a storm
Ice Man
DM9DDB Brasil
In Brazil, millions of people are waiting for an organ donation.
Look at Me
Cheil, South Korea
Millions of children with autism struggle to make eye contact and communicate with others.
The Voice of Drought
DM9DDB Brasil
São Paulo was facing the biggest drought in its history and city’s main source of water had reached its lowest level ever, compromising the supply of water to 9 million people.
Univoca:South Korean-North Korean Translator
Cheil Worldwide South Korea
After more than 60 years of separation, different forms of the Korean language have evolved in the two Koreas, with the South incorporating many words from English.
Outdoor & Events
#MyFamilyCan
Leo Burnett Melbourne
Food labeling in Australia had never been as important as it was in 2015.
805 Million Names
Forsman & Bodenfors
Hunger and malnutrition affect some 805 million people around the world today.
JCDecaux Personal Billboards
BBDO Belgium
JCDecaux sales teams were constantly trying to give presentations to marketers to give them the facts about outdoor advertising.
Free
Messi Inside
Preuss und Preuss GmbH
The Messi biography by Guillem Balague was released one month prior to the FIFA World Cup in Brazil
Project Akshar (Alphabets)
FP7 Dubai
SmartLife was an NGO created to help improve the lives of Dubai's many migrant labourers.
Smart Draft
Kolle Rebbe GmbH
25hours hotels were not like other hotel chains.
Tray Typer
serviceplan/plan.net
KFC had positioned the brand as being fingerlickin' good food that was good for sharing, especially among young digital natives.
Netshoes Pop Up Store
DM9Sul
Have you ever imagined a store with 40 thousand products in only 37 centimeters?
The Imagination Machine
Wieden + Kennedy Amsterdam
What if you could actually fly to your dream travel destination using only the power of your brain?
The Monument to the future victims of the conflict
BBR Saatchi & Saatchi
As Israel was facing a dramatic election week, The Parents Circle Families Forum - an organization of Palestinian and Israeli families who have lost a family member to the conflict -created a powerful new installation.
Integrated
70 Guardians of Winter
Proximity Barcelona
Eighty years ago, 1,470 people lived in Valdelinares, the highest town in Spain.
Back in the Game
TBWA\Toronto
Easter Bunny Race
Ogilvy & Mather Frankfurt
To encourage visitors to their stores over Easter 2015, Media Markt, Germany's leading electronics retailer wanted to run a simple 5% discount promotion.
Free
Keep the Flame Alive
Leo Burnett Beirut
Lebanon went through civil war from 1975 to 1990.
Free
Lebanon4Sale
Leo Burnett Beirut
Free
Love from Land Rover
Y&R New Zealand
15 years ago, four Kiwi students pooled their student loans to purchase a 1957 Series 1 Land Rover.
Free
Predator Instinct: The Game
TBWA\London
When adidas wanted to launch their new Predator Instinct boots, they understood their real competition wasn't other football boots. It was gaming.
The MSSNG Project
BBDO New York
Autism Speaks was getting ready to embark on one of its most ambitious projects ever, the sequencing of the DNA of 10,000 individuals affected by autism.
The World’s First Mosquito Repellent Newspaper
Leo Burnett Solutions Inc.
Mawbima was a mass-market, national newspaper battling it out in a crowded category.
Yes Sticks
Colenso BBDO
Tip Top ice cream had been around in New Zealand for 80 years.
Add a real friend
CLM BBDO
PEDIGREE and CLM BBDO took the floor in France with a print and digital campaign that demonstrated that our most loyal friends were not on Facebook.
Cut The Drama
Bruketa&Zinic OM
The Museum of Broken Relationships in Zagreb was made of stories and objects belonging to them as the heritage behind broken love relationships.
Dutch Masters of Light
Ogilvy & Mather Amsterdam
Philips has been a Founder and lighting provider of the new Rijksmuseum since 2001.
My Last Day
Ogilvy & Mather Amsterdam
Amnesty International’s mission is to abolish the death penalty.