Current Issue 35
June 2015

No Tankers DM Rethink Canada The Dogwood Initiative was an environmental lobby group established in British Columbia to protect their state from the reckless and thoughtless exploitation of its oil and coal deposits. Ruben Guthrie George Patterson Y&R Sydney In June 2015, distributors Madman and production company Scarlett Pictures released Australian actor/playwright Brendan Cowell's debut film 'Ruben Guthrie'. Ticket For Speeding FCB Mexico Reebok wanted to generate traffic to their stores in the capital to boost sales of the new Reebok Z-Quick. Trojan Mugs George Patterson Y&R Sydney This was not a new idea. The Greeks had tried it thousands of years earlier and it had worked for them. Volkswagen Instant Off-Road Kit Soho Square UAE The new 2015 Volkswagen Touareg had not undergone many cosmetic changes. World’s Smallest Screening Room TBWA\Singapore Airbnb was one of the most dynamic and exciting start-up companies in the world. It was present in over 190 countries and had over 1,000,000 listings globally. Inclusive Watches Bruketa&Zinic OM The agency wanted to create a self-promotional project that is fun, creative and can also be used as a present for clients and partners. Offline Gloves Zaraguza The goal was to fortify the relationship with clients. The Magic Tape Kolle Rebbe GmbH The office supplies market was overloaded with unremarkable adhesive tapes – manufacturers had to fight for every inch of shelf-space. The Weddinglope Kolle Rebbe GmbH Rosenthal needed to find and innovative way to deliver vouchers for tableware, the world’s first choice wedding gift.

Big Game Blunder BBDO New York Durex Connect Havas Worldwide London Earth Hour was the perfect time to promote Durex. Durovis Dive LIDA The New Land Rover Discovery Sport was revealed in September 2014. Inside Abbey Road Google Creative Lab Google has a long history in creating the tools that made it easier for people to see and experience other cultures and landmarks around the world. Magic Hour Shops Perfect Fools, Stockholm Peak Performance was a Swedish clothing company that had started in the 1980s with ski-wear but which had broadened out to become a brand that celebrated the great outdoors.

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Make The Move OgilvyOne Athens Lacta chocolate has long been positioned as the chocolate of love, the sweetness of its taste likened to the sensation of falling in love. PEDIGREE® Found Colenso BBDO The fear of losing their dog was universal to all dog owners.

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Radiant Return DDB Group Melbourne The stakes couldn't have been higher for the Radiant brand. Saving Aslan Saatchi & Saatchi Italy Denture adhesive was such a functional product, raising awareness and changing perceptions of Fixodent was always going to be challenging. The Attention Test ais London The new Skoda Fabia was positioned globally as having 'Attention Stealing Design'. The Dive Leo Burnett Sydney Samsung Electronics Australia wanted to launch the Samsung Gear VR, a new virtual reality headset, which was available for purchase as an accessory to the Samsung Galaxy Note 4. The Last Shot AKQA Jordan Brand wanted to commemorate the 30th anniversary of the Air Jordan with an exhibition celebrating the feats of Michael Jordan, one of the greatest basketball players of all time. The Weather Challenge Del Campo Saatchi & Saatchi Madrid Toyota were launching a new version of the Aygo, with a canvas sunroof. Travel back to 1886 with PlayStation and Uber Whybin\TBWA In order to launch the game 'The Order: 1886', Sony PlayStation needed to connect with gaming journalists and bloggers and get them excited about yet another action game title. Undercover AdWords Cossette Predator Watch was a division of Children of the Street Society, founded to try to eliminate child and youth sexual exploitation online. Unskippable The Martin Agency Whiskas Catstacam Clemenger BBDO, Sydney Whiskas was known as the purple cat food brand but beyond that they were also the leading experts in cat behaviour and understanding. But no one knew this. Anti-bacterial Red Packet BBH China During Chinese New Year, the red packet or "Hong Bao" was usually filled with cash and given to children as a blessing for happiness and prosperity in the year to come. Eye Play the Piano The University of Tsukuba's Special Needs Schools Visually, audibly, and physically challenged people have limitations on expressing themselves freely. Foot-Trade F.biz Have you ever imagined if your club jerseys price changed according to its performance on the field? h2ofilter Publicis Conseil The task was to filter as many tweets as possible between March 20th and 22th, to collect donations for the children of Togo and draw attention to World Water Day. HIV Secret Y&R Israel I am HIV-Positive and It's Not a Secret. In the summer of 2014 the social network "Secret" took Israel by a storm Ice Man DM9DDB Brasil In Brazil, millions of people are waiting for an organ donation. Look at Me Cheil, South Korea Millions of children with autism struggle to make eye contact and communicate with others. The Voice of Drought DM9DDB Brasil São Paulo was facing the biggest drought in its history and city’s main source of water had reached its lowest level ever, compromising the supply of water to 9 million people. Univoca:South Korean-North Korean Translator Cheil Worldwide South Korea After more than 60 years of separation, different forms of the Korean language have evolved in the two Koreas, with the South incorporating many words from English.

#MyFamilyCan Leo Burnett Melbourne Food labeling in Australia had never been as important as it was in 2015. 805 Million Names Forsman & Bodenfors Hunger and malnutrition affect some 805 million people around the world today. JCDecaux Personal Billboards BBDO Belgium JCDecaux sales teams were constantly trying to give presentations to marketers to give them the facts about outdoor advertising.

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Messi Inside Preuss und Preuss GmbH The Messi biography by Guillem Balague was released one month prior to the FIFA World Cup in Brazil Project Akshar (Alphabets) FP7 Dubai SmartLife was an NGO created to help improve the lives of Dubai's many migrant labourers. Smart Draft Kolle Rebbe GmbH 25hours hotels were not like other hotel chains. Tray Typer serviceplan/plan.net KFC had positioned the brand as being fingerlickin' good food that was good for sharing, especially among young digital natives. Netshoes Pop Up Store DM9Sul Have you ever imagined a store with 40 thousand products in only 37 centimeters? The Imagination Machine Wieden + Kennedy Amsterdam What if you could actually fly to your dream travel destination using only the power of your brain? The Monument to the future victims of the conflict BBR Saatchi & Saatchi As Israel was facing a dramatic election week, The Parents Circle Families Forum - an organization of Palestinian and Israeli families who have lost a family member to the conflict -created a powerful new installation.

70 Guardians of Winter Proximity Barcelona Eighty years ago, 1,470 people lived in Valdelinares, the highest town in Spain. Back in the Game TBWA\Toronto Easter Bunny Race Ogilvy & Mather Frankfurt To encourage visitors to their stores over Easter 2015, Media Markt, Germany's leading electronics retailer wanted to run a simple 5% discount promotion.

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Keep the Flame Alive Leo Burnett Beirut Lebanon went through civil war from 1975 to 1990.

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Lebanon4Sale Leo Burnett Beirut

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Love from Land Rover Y&R New Zealand 15 years ago, four Kiwi students pooled their student loans to purchase a 1957 Series 1 Land Rover.

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Predator Instinct: The Game TBWA\London When adidas wanted to launch their new Predator Instinct boots, they understood their real competition wasn't other football boots. It was gaming. The MSSNG Project BBDO New York Autism Speaks was getting ready to embark on one of its most ambitious projects ever, the sequencing of the DNA of 10,000 individuals affected by autism. The World’s First Mosquito Repellent Newspaper Leo Burnett Solutions Inc. Mawbima was a mass-market, national newspaper battling it out in a crowded category. Yes Sticks Colenso BBDO Tip Top ice cream had been around in New Zealand for 80 years. Add a real friend CLM BBDO PEDIGREE and CLM BBDO took the floor in France with a print and digital campaign that demonstrated that our most loyal friends were not on Facebook. Cut The Drama Bruketa&Zinic OM The Museum of Broken Relationships in Zagreb was made of stories and objects belonging to them as the heritage behind broken love relationships. Dutch Masters of Light Ogilvy & Mather Amsterdam Philips has been a Founder and lighting provider of the new Rijksmuseum since 2001. My Last Day Ogilvy & Mather Amsterdam Amnesty International’s mission is to abolish the death penalty.