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Current Issue 40
September 2016
The Caples Awards 2016
Cannes round-up
2016 Cannes Considered
Fighting Capitalism
Directory Ten Years On
From the pulpit
Mail & Door Drops
Winston Fletcher Fiction Prize 2016
MullenLowe London
Now in its third year, the Winston Fletcher Fiction Prize was created by a group of individuals from the advertising community in memory of one of advertising's greats, the late Winston Fletcher (1937 – 2012).
X-Ray Casts
Colenso BBDO
What is it about kids in New Zealand that about 10,000 break their arms every year? Is it the rugby? Or embracing that outdoors, all-action, life?
Talking Bones
Grey Paris
More than 125,000 victims of political violence and torture live in France.
Online & Digital
Bodyform Blood
AMVBBDO
Societal taboos around periods are being chipped away, helped by the huge success of P&G's 'Always like a Girl' initiative.
Check it before it’s removed. Using censorship for a good cause.
DDB Berlin
Breast cancer is an insidious, near-ubiquitous disease, with at least one in eight women likely to be diagnosed with it.
Commercialiser
CP+B Miami
Pre-digital, selling second-hand stuff was primarily a local business, dominated by local press classifieds or specialist titles, effectively monopolist players in their chosen area.
FlipSide
BBDO New York
FlyBabies
MullenLowe Boston
Air travel is a pretty miserable experience these days. Just getting on to the plane is a slog.
Hungerithm
Clemenger BBDO Melbourne
There are few categories more impulse-based than candy bars.
I’m not asking to be a firefighter!
Walk Digital
In Poland, as elsewhere, disabled people suffer twice. First, from the debilitating effects of their condition; and second, from the stereotypical belief that their disability means they can't perform many jobs.
In-a-Snap
BBDO New York
US home improvement chain Lowe's, affectionately known as the Big Box, is an experienced player in the content game, producing short videos to help homeowners improve their properties.
Kafa ‘Legally Bride’
Leo Burnett Beirut
Child brides are common in Lebanon. Some 13% of girls get married before they're 18.
Your choice of fun
Happiness
Tuborg was for many years the ‘forgotten’ sibling of the larger, better-known Carlsberg brand.
DiningForBrussels
Famous Brussels
Brussels is still recovering from the terrorist attacks of March 22nd.
Four days in the mud are fun
Serviceplan Belgium
This year, Rock Werchter - Belgium's biggest music festival - turned into a giant mud pool because of the bad weather over the last weeks and months.
I recommend Mum
J. Walter Thompson Dubai
For mothers, there’s nothing quite as intimidating as the decision to return to work after taking a break to handle the most important job of all – being a mom.
Journey into the Mind of the Malt Master
Space
Creative agency, Space, has developed a ground breaking virtual reality distillery tour for the world’s most awarded single malt Scotch whisky, Glenfiddich.
Sticky Love
A-Tono
Where would be without that genius invention, the humble sticky yellow post-it?
The Power of Swimming
M&C Saatchi Stockholm
Sweden….land of lakes and surrounded by the sea. Yet one in five Swedish children can’t swim (not, one assumes, because they don’t have access to heated indoor pools).
You’re Accepted
GPY&R Melbourne
LGBTI youth today still face an extremely high amount of unwarranted prejudices and violent discrimination, causing high rates of depression, self-harm, and even suicide.
Outdoor & Events
Anti-Rival Vaccine
Ogilvy & Mather Brazil
Every year, São Paulo has cases of H1N1 swine flu virus. Children and the elderly are at particular risk. But in 2016, the disease was more aggressive, striking in the earlier months of the year and with greater intensity.
Cyber Horse 2016
No, No, No, No, No, Yes
The Blavatnik Interdisciplinary Cyber Research Center at Tel Aviv University organises an annual Cyber Week symposium.
METRO, The Daily Catch
serviceplan Hamburg
German food wholesaler METRO Cash and Carry operates in a highly competitive market, supplying professional chefs and catering businesses.
Pinlist
DM9DDB
Most people are very careful buying big-ticket items like furniture. There is often an in-store inspection of the bed, sofa, chairs after online research but before purchase.
The Baby Stroller
FCB Chicago
Contours manufactures premium baby strollers.
The TriBeCa ReActor
J. Walter Thompson New York
New York is a city where you can do anything, any time. So attracting busy residents to the 15th annual Tribeca Film Festival isn't a walk in the park.
Braille Bricks
Lew’Lara\TBWA
At Brazilian schools, any educational material is welcome, especially if it contains information in braille.
Canary’s Fog Taggers
DEC BBDO
To spread the word in the coldest and rainiest countries in Europe that the Canary Islands have the best climate in the world.
Fresh Garden. From Earth to your home
WMcCann
The growing consumer demand for healthier food is directly reflected in the offering of fresh, sustainable and local products.
The Brutally Honest Breath Meter
Serviceplan Belgium
A bad breath can have serious consequences. A romantic date can become a nightmare, a job interview can go wrong.
The Dark Side of Skateboarding
McCann Madrid
Skateboarding is a sport that has barely changed in its 50-year history.
Integrated
#optoutside
Venables, Bell & Partners
Black Friday is the day after the U.S. Thanksgiving and is known as the biggest shopping day of the year.
38 Years Later
J. Walter Thompson Puerto Rico
Triple-S is one of Puerto Rico's leading health insurance providers.
Amarok Social Test Drive
Ogilvy & Mather Cape Town
VW'S Amarok is a competent off-road utility vehicle and can carry a one-ton payload.
Bees can find sugar where you least expect it
McCann Prague
Diabetes, largely caused by excessive consumption of sugar, is one of the world's fastest-growing diseases.
Coins of Hope
These Days Wunderman
In Europe, a child is reported missing every two minutes. Most are found quickly. For others it takes weeks, months, even years.
Emotion Capture Box
Publicis Conseil
Orange France wanted a Christmas promotion that would showcase its technological prowess and allow it to be a part of the season's joy.
Give the rainbow
adam&eveDDB
As an impulse purchase, Skittles' communications are designed to keep the brand top of mind.
SONIC Square Shakes
Goodby Silverstein & Partners
There are over 178 million photos tagged #food on Instagram (i.e. far too many) and growing all the time.
#RonsealAdBreak
BJL
DIY's not something most people want to take any interest in.
Brave Cut
McCann Bucharest
In a country where a wig costs 4 times the average income, cancer doesn't just destroy a woman's health, it also destroys her dignity.
Love like there’s no tomorrow
OgilvyOne Athens
In Greece, Lacta chocolate is associated with love and romance. But the country’s economic travails meant Greeks had fallen out of love with love, prioritising instead financial survival and getting by day to day.
Mannschafts-WHOPPER®
Grabarz & Partner Werbeagentur GmbH
It was 20 years ago that Germany beat the Czech football team 2:1 at the legendary Wembley Stadium to become European football champions.
Parallel Lives
CHI & Partners
The Prince’s Trust ‘Parallel Lives’ campaign, created by CHI&Partners, celebrates the charity’s 40th anniversary.
The Eyes That Don’t Lie
Proximity Madrid, Spain
According to a study released by the Spanish Organisation of Consumers and Users (OCU) 6 in 10 people think that mechanics lie.
Visa The Voice
BBDO And Proximity Shanghai
Today's young Chinese travellers are nothing like those that came before.
Innovation
Klarafy
Famousgrey
Like all classical music radio stations, the problem for Belgium’s Klara is how to woo younger music lovers, who know little or nothing about classical music.
LandCruiser Emergency
Saatchi & Saatchi, Sydney
Over 65% of the Australian continent still receives no mobile signal, an area of mostly harsh outback bigger than the entire European Union.
Ne.Bot
Lew'Lara\TBWA
Nissan's aim, lofty as it might sound, is to become the driver's partner so that the driving experience is always enhanced.
Nose
Happiness
Nivea Men, the toiletries and personal care giant, sought a solution to the problem to help men care more about, and be more confident of, their odour issues.
Save Me, the ski pass
serviceplan Munich
Off-piste skiing and snowboarding are more popular than ever. But also dangerous.
Sea Hero Quest
Saatchi & Saatchi London
What business exactly are telecoms companies in? Connecting people is too glib.
Accessible toys designed for individuals living with paralysis
360i
Nearly 1 in 50 Americans are living with paralysis.
Broadcast, Press & Inserts
Candy Class
Grey Group India
Dharavi and other Mumbai slums are filled with the city's poorest residents but, despite their reputation, are surprisingly clean and ordered. Most children get some form of education but not, crucially, in English.
The Missing Anchorwoman
Serviceplan Campaign 2 GmbH
Worldwide, press freedom is a critical issue. Every year, around 170 journalists are kidnapped, tortured or murdered because they are reporting independently.
Truth Detector
DM9DDB
Beset by economic and political crises, Brazil was also suffering a credibility shortfall. No-one believed anyone, even fellow citizens.
Radio Message Service
Propeg
In Brazil, texting while driving is one of the main causes of car accidents.