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Current Issue 56
September 2020
Woke or What?
Phygitising Business
Welcome to Wonderland: How synthetic media is going to liberate creativity
From the pulpit
Mail & Door Drops
D&AD Masterclasses
MRM
D&AD is a not for profit organisation that exists to promote excellence in design and advertising
Free
The Demotivation Letter
Babel
Innocence in Danger wanted to reach companies and make them realise that they should be a part of the fight for child protection
Online & Digital
#stayathomeheroes
_ and us
During the ongoing coronavirus epidemic, people around the world have been faced with one of the most difficult challenges of our generation – to self-isolate at home, giving up their social lives and economic wellbeing for the greater good
#TheRealHeroes Project
72andSunny Los Angeles
The Real Heroes Project was an initiative intended to rally support for frontline healthcare workers on National Nurses Day
Creature Discomforts: Life in Lockdown
ENGINE
In 1989 Nick Park won an Oscar with ‘Creature Comforts’, a short film in which the words of non-actors were put into the mouths of plasticine animated animals
Feet and Hands
DAVID Buenos Aires
Líbero is a Spanish/LatAm magazine dedicated to football
Hypnopolis
Jung von Matt/NEXT ALSTER and White Horse Music
BMW has history when it comes to telling exciting stories
Late Night Stores
DAVID Sao Paolo
In August 2020, Brazil looked back on another month of social distancing
Listening From Home
MRM London
Lockdown has led to thousands of people being trapped indoors with their abusers
Looks like you need to let it out
M&C Saatchi Group
With tourism fundamental to Iceland’s economy, the country needed to be first in line for travellers once the world re-emerged from its COVID freeze
My Link is Your Link
Bernardo Tavares, Rodrigo Rocha, André Mezzomo
Today, every creative has their own website where potential employers can look at their book
No More Invisible
Ogilvy Paris
Founded in 1946, Petits Frères des Pauvres was established to fight against the isolation and loneliness of the elderly
The Drive
We Are Social
When Australia went into lockdown and movement was restricted, drivers weren’t able to get out onto the roads and enjoy the freedom of a road trip
The Empathy Experiment
Leo Burnett Sydney
The International Tiger Project is a notfor- profit organisation dedicated to the protection of tigers and the rainforests within which they live
The Rooftop Match with Roger Federer
We Are Social
During Italy’s coronavirus lockdown, two young Italian girls created a tennis court between two rooftops in their hometown of Finale Ligure
The Social Distance Squad
AREA 23, an FCB Health Network company
COVID-19 and social distancing measures have hit teens hard
Free
The Tipping Point
DDB Paris
It had been over three years since the previous Watchdogs game was released (set in San Francisco)
TINY TINIE PERFORMS WHOPPA ON A WHOPPER®
BBH London
Burger King teamed up with legendary UK rap artist, Tinie, to offer a bespoke virtual performance of the maestro’s summer anthem ‘Whoppa… on a Whopper®’
Whose turn is it?
FCB Brasil
Leroy Merlin is a chain of DIY hypermarkets offering building, decoration and gardening products at sensible prices
#FirstArabicCountdown
TBWA\RAAD
While people in the UAE and the Middle East were coming out of lockdown and returning to the “new normal” at different rhythms, the team of scientists and engineers at the Mohammed Bin Rashid Space Centre and the UAE Space agency was gearing up for the culmination of 5
#MakeItRight
TBWA\RAAD
Every year the world celebrates World Environment Day on 5 June, a day dedicated to focusing efforts of the governments, businesses and citizens on pressing environmental issues
1000 strokes
Prophets
In 2014 blogger Raif Badawi in Saudi Arabia was sentenced to 10 years imprisonment, 1000 floggings and a heavy fine
Curiosity Boxes
AlmapBBDO
No matter what you shop online for, if the item comes in a box, a cat owner will know: fun is guaranteed
Decades
AlmapBBDO
The covid-19 pandemic has changed the world, shifting habits and drawing attention to the importance of health workers around the Planet
DeCoke Santa
AlmapBBDO
Coca-Cola owns Christmas
Dia das Mães
Y&R Brazil
Vivo, the giant telecom company, part of Telefonica Group, released its last campaign to celebrate Mother’s Day
Distant Neighbours
Serviceplan Middle East
Dubai Design District (d3) and Serviceplan Middle East have collaborated to create Distant Neighbours, a unique digital project on Instagram, to connect the world under one Insta-address
Earth Edition Drives
Dentsu - Indeed
Every year Earth is poisoned with over 2 billion tons of waste pumped into our habitat
Electric Everywhere
Jung von Matt/SPREE
In Europe, electric mobility is plagued by widespread myths – one being a lack of charging stations
Frequen-See
Dentsu - Indeed
Despite 92.7 BIG FM's massive hold over India’s radio ecosystem, there’s one audience set that has never been able to access the medium itself
Healing Touch
Dentsu - CLab
The journey of Manipal Hospitals started over 60 years ago with a singular brand purpose - to revolutionise the Indian healthcare ecosystem by providing best-in-class clinical expertise, ethical practices, and patient centricity
Major League Heroes
Juniper Park\TBWA
Major League Socks is a company that features athletes’ faces on socks, and it depends largely on the NHL season to drive sales
Music________Distancing
McCann Bucharest
Virgin Radio and McCann Bucharest launched Music______ Distancing, a campaign to remind people to always be aware of social distancing rules and stay safe during these difficult times.
Parental Control
Herezie Group
Following the French study according to which children spent an average of 7 hours a day behind a screen during the lockdown
Rebuilt From Memories
Jung von Matt/NECKAR
Instagram pictures enable the view into a collective memory.
RUN
On AG
The opening shot of the trailer to ‘Run’ – an epic and emotionally charged documentary feature – symbolically shows how millions of refugees start to run
Skip This Ad
Garbergs
Nordic gas station St1 is going against the grain
Spark the Next
Ultra Brand Studio
The Ghibli Hybrid is Maserati’s first ever electrified vehicle
Sunbeams
AlmapBBDO
In February, the first WhatsApp campaign was launched
TBWA\Dublin Launches Pro Bono Campaign For Translators Without Borders
TBWA\Dublin
Translators Without Borders is a non-profit organisation that offers language and translation support for humanitarian emergencies
The Millennial Varnmala
Dentsu - Eunoia
Hindi is the most widely spoken language in India and millions consume Hindi content every day
The Money Catalogue
Sancho BBDO
There is a big issue surrounding online shopping: Most people feel uncomfortable paying online with their credit cards! This Christmas, Mercado Libre and Sancho BBDO will tackle this issue head-on by converting cash from their pockets into the biggest Christmas e-commerce catalog of Latin America
The Story of Your Power
whiteGREY
Powershop, Australia’s greenest power company, is committed to helping Australians reduce their impact on the environment
Universal Monsters Presents: Bride of Frankenstein holoride
REWIND
Automatisation of vehicles will unlock the potential for cars to evolve beyond a simple means of transport
Outdoor & Events
BK Pride Riders
DAVID Madrid
Spain has held an annual Pride Parade every year since 1978
Drive Thru - Blood Donation
Commonwealth//McCann Brazil
As a result of the pandemic, Brazil suffered a sharp reduction in stocks in blood banks
First Dates
Mutant
When the first wave of Corona was over, bars and restaurants could open again
Helpy Hour
Happiness, an FCB Alliance
Beer is important to Belgians, so much so the country’s beer culture has been registered by UNESCO as an important, intangible cultural heritage
HerShe
BETC Havas
The brand Hershey's has Her and She in its name
HUN Wine – The Worst Time to Launch a New Brand
TBWA\London
In Spring 2020, new sociable, canned wine brand, HUN, were getting ready to launch at music festivals around the UK
Smelly Ads
Shomei
FirstVet wanted all dogs to be well and healthy
The World's Tallest Donation Box
MullenLowe MENA
While millions were losing their jobs in the pandemic, charitable donations plummeted
EcoSport Surf Tag
GTB Brazil
São Paulo is the city without beaches with more surfers in the world
Just OK Gift Boxes
BBDO New York
During the 2019 holiday season, AT&T wanted to reinforce its Best Network campaign message — "Just OK is not OK" — by reminding shoppers they shouldn’t settle for anything less than the best
New (and Improved) York City
BBDO New York
SAP is a company that’s doing a lot of work behind the scenes in today’s experience economy
SpaceBuzz: VR Education Programme for Children to create Ambassadors of planet Earth
MediaMonks
SpaceBuzz is the world’s first real life VR-enabled education program that teaches children about Space, Earth and STEM
Tiny Doors-Big Pride
BBDO Minneapolis
2019 marked the 50th anniversary of Stonewall, the birth of the Pride movement
Integrated
America Could Use A Beer
DDB Chicago
If history has taught the American people anything, it’s that they can get through anything
ASB - Borrow the All Blacks
WiTH Collective Linked by Isobar
The economic impact of Covid-19 hit small to medium size businesses in New Zealand hard
Contact. Less
Oliver
The contactless limit when paying by card was raised to £45
Country Time Littlest Bailout
Leo Burnett Chicago
Country Time is a powdered soft drink made by mixing with water
Free
FRIENDVERTISING
Colenso BBDO
Skinny is a low-cost telco from New Zealand
Happy Meal Senior
Nord DDB (Sweden)
McDonald’s had been an established family restaurant in Sweden since 1979 and Happy Meals have been a children’s favourite since they were first launched in 1986
It Feels Good to Share
Hell Yeah!
With Covid-19 there was an explosion in neighbourly sharing as more and more people realised that there was no reason to chuck away perfectly good food, or other household items
Lockdown Not Lockup
Leo Burnett Beirut
During lockdown, victims of domestic violence In Lebanon were stuck at home with their abusers
Messages from New Zealand
Special Group
For the first time ever, five separate government agencies came together to promote New Zealand’s brand on the world stage
Mouldy Whopper
INGO, DAVID Miami, Publicis
As a point of difference to their major competitors, Burger King set out to remove preservatives, colours and flavours from artificial sources from the food they served around the world
Close The Gap
Impact BBDO Dubai
The gender pay gap has been steadily narrowing globally
Don’t Cook Yourself
Rothco, part of Accenture Interaction
Rothco, part of Accenture Interactive, launches a new campaign for skin cancer prevention for The Marie Keating Foundation
Generation Intervention
CHE Proximity
Australia is in the midst of a sex recession
Happy Commuter
Garbergs
In order to attract engineers to Ramboll, a leading consultant in urban planning, the idea was to show off the power of engineering
Hunger Insurance
Impact BBDO Dubai
Everyone knows "You're Not You When You’re Hungry”
Merry Christmas Traffic
AlmapBBDO
Every year, Pepsi’s HUGE competitor makes the Christmas Caravans
Right to Colour
Dentsu - CLab
Panasonic believes in the philosophy of pursuing the passion for photography and its Lumix range of cameras has empowered countless photographers to showcase their talent
Snap Away Cancer
Garbergs
Childhood and Cancer are two words that don't belong together
The New National Anthem Edition
Impact BBDO Dubai
When the Lebanese government failed to find solutions to the looming economic crisis, stagnant economy and unemployment, the country was plunged into the 6th revolution in its history
Innovation
Create with Air Max
AKQA
Air Max shoes have been a cult favourite since 1987
Purple Hive Project
Thinkerbell
Founded as an agricultural co-operative in the town of Bega, Bega Foods is a leading Australian dairy and food company
Mr Humfreez
TBWA NZ
50% of Kiwi homes are too cold and damp, causing 1600 premature deaths each year
Broadcast, Press & Inserts
Songs without Music
BBDO Belgium
Belgian musicians lack the funds to create and develop new music
The inclusive beer ad
BBDO Belgium
Jupiler is Belgium’s leading beer and also a stereotypically masculine brand
Signal for Help
Juniper Park\TBWA
The Canadian Women’s Foundation launched 'Signal for Help' in Canada on April 14th, to help combat the increase of gender-based violence as a result of home isolation
The Lost Receipt
FCB NZ
Hnry is accountancy software that removes the pain freelancers and contractors feel every tax season by looking after their invoicing and tax returns for them